Washington: The White House announced new efforts on Wednesday to reduce credit card late fees and prices charged by Apple Inc and Google parent Alphabet Inc on mobile app stores.

Officials said the move is part of a larger policy drive to promote competition in consumer markets. President Joe Biden was also set to ask Congress to ban hidden junk fees and penalties that a federal consumer watchdog says are creeping into everyday retail services across industries, driving up consumer costs, including fees airlines charge for family members to sit next to the young children, White House officials said.

Biden has been banging the drum on inflation, criticizing Republicans who now control the House of Representatives for supporting tax measures that he said would benefit the wealthy at the expense of middle-class taxpayers.

Biden, who is expected to announce a bid for re-election in the coming weeks, has also been slamming Republicans for their refusal to approve an increase in the U.S. debt ceiling unless there is a deal on spending cuts. Wednesday’s announcement coincides with a scheduled meeting between Biden and House Speaker Kevin McCarthy that is likely to mark the start of protracted maneuvering on raising the $31.4 trillion borrowing cap.

The Consumer Financial Protection Bureau will propose on Wednesday a rule to ban “excessive” fees that credit card issuers charge for late payments, something the bureau estimated costs consumers $12 billion a year.

“When someone misses a credit card payment, even if they paid just a day or two late, or even a few hours, they can be hit with a cascading series of fees,” CFPB Director Rohit Chopra told reporters in a Tuesday call. Chopra said such fees far exceeded any additional costs that lenders incurred.

The White House estimates the rule is projected to reduce typical late fees from roughly $30 to $8, saving consumers as much as $9 billion a year. The rule could take effect in 2024 after a comment period, Chopra said. However, regulations are frequently subject to challenge and litigation by industry groups that can block or delay them.

The National Telecommunications and Information Administration (NTIA), an arm of the Commerce Department, released a report on Wednesday denouncing the market dominance enjoyed by Apple and Google in the app economy, where the vast majority of smartphone users and developers are hemmed inside the tech giants’ software ecosystems, which the NTIA said drives up costs and limits innovation.

The report calls for greater user control over which applications are available, an end to platform operators’ self-preference for their apps, and a ban on requirements that apps use the operators’ in-app payment systems.

An Apple spokesperson said in a statement that while the report “acknowledges the importance of user privacy, data security, and user convenience,” some of its conclusions “ignore the investments we make in innovation, privacy, and security.”

Google also disagreed with the report’s findings, saying through a spokesperson that its Android system enables more choice and competition than any other mobile operating system.

Meanwhile, the Department of Transportation will propose rules on Wednesday to prevent airlines from charging family members who sit next to children 13 years old or younger and to reveal on a government dashboard which airlines do not charge such fees, the White House said.

Wednesday’s announcements will mark the fourth meeting of Biden’s Competitiveness Council, made in 2021 when consumer inflation hit a 40-year high and is widely seen as a political headwind ahead of the 2022 midterm elections.

By Archana

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